purposeful photographs that drive proFit

Brand Photographer for Creatives

Marketing-minded imagery to convey brand equity without getting lost in the scroll. 

Here’s the problem — you pull up your social media scheduler, or sit down to draw up plans for your next product launch… and you’re still pulling from the same 10-15 images you've been using over the last year (or more).

Or worse, all you have to pick from is a bunch of shots of you cheesing at the camera, clutching a cup of coffee. #forgettable

Let’s be honest: there are only SO many times you can ask your various photographer friends to "snap a few photos" of you before the disjointed nature of it all starts to come apart at the seams. 

and they can only chug along for *so* long before breaking down.

I'm all too familiar with duct-taped marketing plans.

trust me: the world doesn't need more pictures of you smiling at a laptop.

Instead, you need a library of strategic photographs that communicate your brand’s equity + expertise… but that don’t look like EVERY other brand shoot on the scene.

"As a business owner, I never realized how badly I needed to have a professional brand photographer style and direct a session like this for me. I see now that this is more than just a collection of headshots, Abby created a complete visual representation of my brand that I desperately needed!"

photographer, educator

Katelyn James

Katelyn James
Natalie Franke
1-800 T-shirts

Trusted By

MARY marantz

I'm a cool brand photographer. 

I don’t believe in obsessively clean, perfectly-styled desks that look more like a Restoration Hardware display than your actual workspace.

(But like, we’ll clean off the 2-week-old coffee rings…)

I believe in purposeful, plausible photographs that help you relate to + connect with the audience you’re dying to reach. 


And that's what I'm here to help you do. 

Remember that time you spent 36 minutes searching for the PERFECT image for a blog post? I’m serving up a jam-packed folder of cohesive photos so you never have to scrub your phone for *that one photo* ever again.

Less time lost in your photo library

That disconnect you might’ve been feeling? Let’s do something about it. Your visuals will start pulling their weight, communicating who you are, who you serve, and where you’re headed.

Brand intention and audience perception finally aligned

Because any dollars you spend on marketing need to go to WORK for your business. Approaching with a strategy that’s equal parts creative AND strategic, your photos will be valuable assets for SO much more than just social. 

Purposeful photos that drive profits

This is how we do it

(Yes, if you sang that … )

Assess the disconnect


Let’s figure out where things aren’t lining up between how you’d like to be showing up, vs. how that actually plays out. No two brands are the same, and we’ll tailor your shoot plan to hit where you most need it to.

Approach with strategy

step 2

These ain’t ya mama’s brand photos- I’ll run an audit of your website, sales pages, social media, and more to see what needs zhuzhjing, and from there, we’ll devise a set of overarching storylines to help guide your shoot.

Show up with purpose

step 3

Throw that duct tape away and bedazzle your website with your new cohesive, custom library of images, knowing your photos are helping you visually convey EXACTLY what you’re trying to say.

You go, Glen Coco. 

Take a closer look at my approach so you & I can figure out if you’re ready for this jelly. I know it can be hard to part with marketing dollars, so let’s make sure we honor that!

Learn more HERE →

Looking to uplevel your brand photos?

Photographers, check out my A-to-Z roadmap for how to plan, shoot, and deliver your best brand photographs by next week, with absolute confidence the result is 100% WORTH what your clients paid.


It’s time to uplevel your digital drawer of photos to help you show up consistently, tell your brand story, and serve those who most need your gifts.

Browse the Portfolio

After working with creatives across the spectrum (seriously- from copywriters to chair designers), I'll betcha I've got something to suit your fancy

Grab the 9 Brand Photo Archetypes shot list download, so that you never run out of ideas on set and can approach every session with a strategic PLAN.

Ever feel like Elsa and freeze up during a shoot?

"She's the gold-standard, Chanel-like-classic of brand photography in the creative industry."

Copywriter & course creator

Ashlyn Carter

Follow along


[email protected]




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