And what’s worse, the photos are all from different sources, with inconsistent light and mismatched editing. There’s no cohesion, which means your brand’s visual presence is inconsistent. It’s patch-worked, duct-taped together, and you realized what used to be “good enough” isn’t really working anymore. 

Being the driven business owner you are, I probably don't have to tell you that your audience needs to see your brand show up on a regular basis before they'll trust you enough to work with you.

ELEVATED, SALES-DRIVEN, CREATIVE
SMALL BUSINESS OWNERS

Custom branding photographs for

But here’s the problem- you pull up your social media scheduler, or sit down to draw up plans for your next product launch… and you’re still pulling from the same 10-15 images you've been using over the last year (or more).

"As a business owner, I never realized how badly I needed to have a professional brand photographer style and direct a session like this for me. I see now that this is more than just a collection of headshots, Abby created a complete visual representation of my brand that I desperately needed!"

photographer, educator

Katelyn James

I’ve been photographing for more than 10 years at this point, and as I moved into the world of education and launch-planning, I realized my fellow educator friends were running out of photos to help them SELL their content! They may have had plenty of headshots, plenty of behind-the-scenes photos at weddings, but what about on-brand imagery that isn’t just more forgettable shots of you smiling at the camera with a cute coffee cup in hand? 

Because, let’s speak candidly with one another- there are only so many times you can ask your various photographer friends to grab a few photos of you before the disjointed-yet-repetitive nature of it all starts to break down. 

HEY THERE! I'M ABBY GRACE, AND I TOO AM FAMILIAR WITH DUCT-TAPED MARKETING PLANS!

Trust me: the world doesn’t need more pictures of you smiling at a laptop.

PREVious 

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A SAMPLING OF MY WORK

It’s time to uplevel your digital drawer of photos to help you show up consistently, Tell your brand story, and serve those who most need your Gifts.

I'm an international photographer who, after falling head-over-heels in love with weddings, realized that there are a LOT of small business owners out there in need of a strong, visual brand. It's my JOY to partner with creative entrepreneurs to help make that come to life!

With more than 10 years experience in the wedding industry, I’ve come to be known for photographs that capture my clients as they truly are- classic and comfortable in their own skin. Relaxed enough to let their real smile shine through, without sacrificing any of the professionalism your brand has come to be known for!

Though I’m based in the Washington, DC area, my clients have taken me across the country and throughout Europe. My work has been published by many of our industry’s top editors, and in addition to photographing, I also have the extreme honor of speaking from the stage and teaching workshops for small business owners and fellow photographers.

Outside of work, you’ll find me cultivating a life richly lived with the family and friends. My husband Matt and I work together, and love both those easy Friday nights at home AND the beautiful chaos of European travel.

I'm abby grace.

THE PROCESS

WHAT WILL WE SHOOT?

Branding sessions are customized according to your small business' aesthetic, message, and upcoming needs; prior to your shoot, we'll meet to discuss your ideas and hopes for your portraits, as well as any upcoming launches, offerings, or events for me to keep in mind as I plan your session.

I'll send over an in-depth questionnaire, which I'll use to do my pre-shoot research, and I’ll then map out your shoot to best tell the story of your brand, planning the flow of your shoot from beginning to end.

If you’re in need of photos for sales pages, email funnels, or online ads, we’ll talk through what those launches will look like, and I’ll brainstorm a collection of material that will compliment your message and stand out from the offer-heavy landscape of social media. You’ll leave with a thorough collection of photos suited for use across the platforms you intend to utilize.

Every branding session is different from the last (which is part of the reason I love it so much!)- I do copious research and ask a lot of questions to make sure your photographs work for YOUR business.

I'M A BIG FAN OF TAILORING- WHETHER FOR GOWNS, A WELL-CUT SUIT, OR PHOTOGRAPHS, I BELIEVE MOST THINGS CAN BE MADE BETTER AND MORE ENJOYABLE WHEN IT'S TAILORED TO YOUR NEEDS.

WHATEVER YOUR BRAND NEEDS! IF THAT'S BIO PHOTOS AND WORKING SHOTS, WE'LL PLAN TIME TO CAPTURE THOSE IN A VARIETY OF COMPOSITIONS AND LAYOUTS TO ENSURE YOU HAVE MAXIMUM USAGE ACROSS PLATFORMS.

Katelyn James
Natalie Franke
Ashlyn Carter

Trusted By

Riley Sheehey
The Property Collective
Claire Ashley

THE REVIEWS ARE IN

“Abby is incredible—our brand portrait session elevated my visual identity in a way that enabled me to grow my platform, communicate my aesthetic, and attract more of my ideal clients. From the planning phase through the session and image delivery, the experience was fantastic.”

FOUNDER OF THE RISING TIDE SOCIETY

Natalie Franke

“10000% go for it. It is an investment that is totally and completely worth it.”

ILLUSTRATOR

Riley Sheehey

“She had brilliant ideas of ways to show the behind the scenes of my business and to share my passion for what I do for my clients through her photographs.”

NEWBORN & BIRTH PHOTOGRAPHER

Emily Gerald

WHERE CAN I USE THESE PHOTOS?

Anywhere it suits your business! My past clients have used their brand photographs on everything from newsletter headers to Instagram, from About pages to Facebook ads. I'll get a good idea of how you're thinking of using your photographs before we shoot so I can tailor my approach to fit your needs!

HOW DO TRAVEL FEES WORK?

I travel often for my work and LOVE that part of my job, so we like to make it super easy for my clients to shoot wherever they call "home." I’d be happy to provide you with a custom travel quote, but in general, my travel fees work out to be the cost of a flight, car, and hotel. 

My office isn't that cute... where will we shoot?

If your home or office isn't ideal for your session, we'll brainstorm together a few venue rental options for your shoot!

WILL I RECEIVE THE HIGH-RES FILES?

Each collection comes with an online back-up of the high-resolution files with download permissions and a commercial use license.

HOW DO I KNOW WHAT COLLECTION TO CHOOSE?

That's also something we'll discuss on our call! Once I've had a chance to get a feel for your business's photographic needs, I'll recommend the collection that I believe will allow us to capture all that it is you're hoping to accomplish.

Frequently Asked

NEXT

You're a creative small business owner driven by big goals and an even bigger heart for service.

This is for you if...

You have or are planning for multiple streams of income and find yourself in need of on-brand photographs across multiple platforms.

You have a solid marketing plan, but lack a cohesive collection of photos to make your brand consistently, visually recognizable

You're looking ahead to the next few quarters and realize you don't have the photographs needed to furnish your sales pages, ads, and pre-launch content.

You're tired of duct-taping your visual marketing game together with a hodgepodge of DIY photos, a myriad of iPhone presets, and images from a dozen different photographers


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@abbygracephoto

info@abbygracephotography.com

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