And what’s worse, the photos are all from different sources, with inconsistent light and mismatched editing. There’s no cohesion, which means your brand’s visual presence is inconsistent. It’s patch-worked, duct-taped together, and you realized what used to be “good enough” isn’t really working anymore.
Being the driven business owner you are, I probably don't have to tell you that your audience needs to see your brand show up on a regular basis before they'll trust you enough to work with you.
"As a business owner, I never realized how badly I needed to have a professional brand photographer style and direct a session like this for me. I see now that this is more than just a collection of headshots, Abby created a complete visual representation of my brand that I desperately needed!"
I’ve been photographing for more than 10 years at this point, and as I moved into the world of education and launch-planning, I realized my fellow educator friends were running out of photos to help them SELL their content! They may have had plenty of headshots, plenty of behind-the-scenes photos at weddings, but what about on-brand imagery that isn’t just more forgettable shots of you smiling at the camera with a cute coffee cup in hand?
Because, let’s speak candidly with one another- there are only so many times you can ask your various photographer friends to grab a few photos of you before the disjointed-yet-repetitive nature of it all starts to break down.
It’s time to uplevel your digital drawer of photos to help you show up consistently, Tell your brand story, and serve those who most need your Gifts.
With more than 10 years experience in the wedding industry, I’ve come to be known for photographs that capture my clients as they truly are- classic and comfortable in their own skin. Relaxed enough to let their real smile shine through, without sacrificing any of the professionalism your brand has come to be known for!
Though I’m based in the Washington, DC area, my clients have taken me across the country and throughout Europe. My work has been published by many of our industry’s top editors, and in addition to photographing, I also have the extreme honor of speaking from the stage and teaching workshops for small business owners and fellow photographers.
Outside of work, you’ll find me cultivating a life richly lived with the family and friends. My husband Matt and I work together, and love both those easy Friday nights at home AND the beautiful chaos of European travel.
Branding sessions are customized according to your small business' aesthetic, message, and upcoming needs; prior to your shoot, we'll meet to discuss your ideas and hopes for your portraits, as well as any upcoming launches, offerings, or events for me to keep in mind as I plan your session.
I'll send over an in-depth questionnaire, which I'll use to do my pre-shoot research, and I’ll then map out your shoot to best tell the story of your brand, planning the flow of your shoot from beginning to end.
If you’re in need of photos for sales pages, email funnels, or online ads, we’ll talk through what those launches will look like, and I’ll brainstorm a collection of material that will compliment your message and stand out from the offer-heavy landscape of social media. You’ll leave with a thorough collection of photos suited for use across the platforms you intend to utilize.
Every branding session is different from the last (which is part of the reason I love it so much!)- I do copious research and ask a lot of questions to make sure your photographs work for YOUR business.
The Property Collective
“Abby is incredible—our brand portrait session elevated my visual identity in a way that enabled me to grow my platform, communicate my aesthetic, and attract more of my ideal clients. From the planning phase through the session and image delivery, the experience was fantastic.”
“10000% go for it. It is an investment that is totally and completely worth it.”
“She had brilliant ideas of ways to show the behind the scenes of my business and to share my passion for what I do for my clients through her photographs.”
You're a creative small business owner driven by big goals and an even bigger heart for service.
You have or are planning for multiple streams of income and find yourself in need of on-brand photographs across multiple platforms.
You have a solid marketing plan, but lack a cohesive collection of photos to make your brand consistently, visually recognizable
You're looking ahead to the next few quarters and realize you don't have the photographs needed to furnish your sales pages, ads, and pre-launch content.
You're tired of duct-taping your visual marketing game together with a hodgepodge of DIY photos, a myriad of iPhone presets, and images from a dozen different photographers