Your creative business isn’t stuck-
you’re just overloaded by
the number of decisions it requires.
Maybe you’ve caught yourself thinking:
- “I could spend this week working on my website… or refining my offers… or fixing my systems- and I don’t know which one actually matters right now.”
- “Everything feels important, so I keep bouncing between tasks instead of making real progress.”
- “I know I need help with marketing, but social media’s become so complicated that I don’t even know where to start anymore. I’m exhausted and honestly wish I could delete my accounts.”
That uncertainty isn’t harmless-
According to research by The Decision Lab, choice overload leads to decreased satisfaction, lower confidence in our choices, and a higher chance that we will regret our decisions. (source)
You KNOW talent isn’t the problem.
Your clients love the work you’ve done for them, and you’ve got the receipts to prove it.
And motivation? You’ve got that in spades. You know where you’re headed, you’re energized about getting there…
You’re just not sure what’s your next right move.
And then when you hit a roadblock? It stalls you out for days… maybe weeks.
The core issue you’re facing here is a gap in real-time decision-making + execution.
Eventually, you reach a point in business where your questions are centered around subtle, specific-to-you challenges (that never crop up in templated courses).
Questions like…
…but there’s only SO far you can get with templated roadmaps.
Listen, I love a good six-module course as much as the next girl.
- How can I increase my sales without being chained to social media 24/7?
- I’ve been marketing to the same group of people for the last two years. I need fresh eyes on my offer, but none of the traditional marketing advice is working for me
- I need help building vendor relationships without coming across as slimy or desperate
- What IS it that makes me different, sets me apart? I know I’m good, but… I’m not sure what angles to take when it comes to marketing.
- How do I turn down a less-than-amazing business opportunity without destroying the vendor relationship?
Having someone who’s been down the road enough times to recognize patterns you can’t see from inside your own business? It could be the thing that finally helps you get unstuck.
You don’t need more theory- you need decision support.
Abby Grace
Consider it a second brain for your business- not to replace your own thinking, but to sharpen it.
It becomes hard to discern between urgent vs. important when you’re neck-deep in your own business. After 15+ years of creative business ownership, I’ve learned how to spot the difference between what’s actually worth your energy right now… and what can wait.
Coaching gives you access to that perspective so you can move forward with more clarity and stop waffling over decisions that are keeping you stuck.
Meet your new coach:
This is where decision support replaces second-guessing.
An ongoing 1:1 coaching experience where we work together to:
What this is:
Decide the next right steps (not guess)
Implement systems that fit your actual work style
Maintain momentum with someone in your corner
Not a course.
Not pre-recorded template.
Not a checklist library.
This is real-time thinking with you, not at you.
You’re still the CEO. You just don’t have to hold every decision alone anymore.
Here’s what support looks like-
For the day-to-day questions and decisions that don’t need to wait for a scheduled call
For working through specific issues like launch strategy, offer decisions, business planning, or untangling something that feels stuck.
Think: website copy edits, sales page review, etc.
So we can establish context, goals, and constraints up front — and you don’t spend the first half of every Voxer message filling me in on backstory.
Clarity on what “the next right step” looks like- no more feeling stuck in analysis paralysis.
Freedom from reopening the same decision again and againso you can move onto crushing the next item on your goals list.
Confidence to take action, even if it’s imperfect- that momentum means to-do lists are completed faster and the wins start piling up sooner.
Courage to set boundaries the serve your business AND your life, instead the chronic “never fully present in either” syndrome.
Here’s what that means for you-
The reason you’re stuck isn’t because you don’t know enough.
→ Skill + head knowledge aren’t the problem.
The problem is that you’ve been carrying too many decisions on your own.
And that’s enough to wear anybody down.
You have a verified offer- your work is solid, your clients are happy, and you’re not starting from zero.
… but you’re tired of carrying every decision alone and second-guessing yourself after the fact
You feel like you’re close to a more sustainable, confident way of running your business- but can’t quite see the path forward
You’re tired of feeling helpless (or hopeless) when you hit roadblocks- you need someone in your corner to help you see the problem from a different perspective
You value thoughtful, strategic decision-making over chasing trends or doing what everyone else is doing
On the other hand? Coaching with me probably isn’t the right fit if:
You’re looking for a plug-and-play formula or step-by-step template to follow blindly
You want someone to tell you exactly what to do without engaging in the decision-making process
You’re still in the very early stages of business and need foundational education first
This isn’t about outsourcing responsibility.
It’s about strengthening your judgment as a business owner.
Coaching follows a simple, repeatable rhythm- so you’re never wondering what happens next.
We start with a 90-minute onboarding call to establish context: where your business is now, what’s feeling heavy, and what success looks like for this season.
Together, we pinpoint the real bottlenecks- not just surface symptoms- so you’re solving the right problems instead of chasing quick fixes.
As you take action, you have real-time access to coaching via Voxer and hot seats- meaning you can adjust quickly instead of stalling out.
Decisions stop living in your head and start turning into action- without weeks of overthinking in between.
The investment:
$7,500 for six months of coaching
The commitment:
This is ongoing 1:1 coaching designed to support you through real decisions in real time — not a one-off strategy call and not something you passively consume.
You don’t need to be “ready” in the sense of having everything figured out.
You do need to be willing to engage, decide, and implement.
This isn’t about outsourcing your ideas or spending money to feel motivated (lbh- you can do that for free with a TEDTalk).
It’s about investing in clarity, momentum, and decision support so your business stops stalling at every fork in the road.
How to get started
- Fill out the coaching contact form here
- You’ll be invited to schedule a discovery call where Abby will get to know you and business and figure out how she can best help and support you
- Ready to go? We’ll get you onboarded and set up with Voxer access, ready to hit the ground running.
No pressure.
No urgency tactics.
Just a clear decision, made from a place of confidence.
A: Coaching isn’t a formula with guaranteed outcomes, because so much of your success depends on you walking out the plans we come up with together. You can’t outsource your pushups. What I do guarantee is thoughtful, present support and a clear process for moving forward. DUe to the custom nature of coaching, there are no refunds.
Q: Is there a guarantee?
A:If things are working but you’re spending a lot of time: thinking about what to do next; revisiting the same questions or ideas without acting on them.
If you’re consistently booking work, delivering well, and earning income — but still feel unclear, scattered, or mentally maxed out — coaching can help you reduce friction and move forward with more confidence.
On the other hand, if your business feels light, decisions come easily, and you’re content maintaining what you’ve built for now, coaching may not be necessary in this season.
The goal isn’t to fix what’s broken.
It’s to support you when good is ready to become more sustainable, focused, or scalable.
Q: I’m good at my craft and my business is doing okay. How do I know if coaching is the right move right now?
A: That’s part of the process. Coaching isn’t about staying perfectly on track — it’s about having support when you hit resistance, uncertainty, or friction.
Q: What if I fall behind or feel stuck again?
A: No- and that’s intentional. I can’t manage your business for you (which wouldn’t help you in the long run, anyways). I’ll help you think clearly, weigh options, and choose confidently, so the decisions you make actually stick.
Q: Will you tell me exactly what to do?
A. Pre-recorded courses provide education and frameworks, which absolutely have a time & place where they’re the right solution.
Coaching provides real-time decision support, personalized to your business and current season.
Q: How is this different from a course?
Smart cookies ask questions-
some FAQs for the Double Stuf-lovers
Follow along
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