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Client Welcome Guide Template
$149
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Your clients need you to lead them. One of the simplest ways to earn the trust and confidence of your clients is to set expectations ahead of time! The Client Welcome Guide is the #1 way we educate and lead our clients toward a killer branding photo shoot, without swapping dozens of emails back and forth. The Guide answers many questions that come up during the planning process, making for a smoother ride for everyone!
This template delivers you the actual content/verbiage I use with my own clients, and a polished layout to make designing easy AND help you look like an absolute pro!
Refund Policy
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What's Included
Details
Inside this 30-page, 15-spread Adobe InDesign template, you’ll find:
- A week-by-week breakdown of what’s due/coming up, so clients never have to wonder what comes next
- A communication guide to let clients know how to get a hold of you, and when you’re available vs. out of the office
- Timing expectations, so everyone is clear on the importance of meeting deadlines
- What to look for when choosing a location for a shoot, for when you’re photographing a session outside of the client’s home/office
- Basic outfit guidelines to help clients maximize the variety of images within their final gallery
- Prop suggestions to get the wheels turning
- A photo implementation guide, so progress doesn’t stall once their gallery arrives- let’s help them put their photos to work!
Please note that access to Adobe InDesign software is required in order to customize the guide- this template cannot be edited in PhotoShop!
Refund Policy
FAQs
What's Included
Details
Details
Refund Policy
FAQs
What's Included
Details
Due to the nature of the downloading of digital goods, all sales are final.
We love bringing new educational content to creative small business owners, so please remember that this product is intended only for the use of the purchaser and may not be shared in portion or as a whole with any other parties!
Products for Brand Photographers
Products for Brand Photographers
Client Welcome Guide Template
$149
Client Welcome Guide Template
$149
Client Welcome Guide Template
$149
Remember that time you spent 36 minutes searching for the PERFECT image for a blog post? I’m serving up a jam-packed folder of cohesive photos so you never have to scrub your phone for *that one photo* ever again.
Less time lost in your photo library
That disconnect you might’ve been feeling? Let’s do something about it. Your visuals will start pulling their weight, communicating who you are, who you serve, and where you’re headed.
Brand intention and audience perception finally aligned
Because any dollars you spend on marketing need to go to WORK for your business. Approaching with a strategy that’s equal parts creative AND strategic, your photos will be valuable assets for SO much more than just social.
Purposeful photos that drive profits
Products for Brand Photographers
Products for Wedding Photographers
Let's get down to the nitty gritty: The only time I enjoy Fluff is on a peanut butter sandwich—you won't find any of that here. You came to win, and I'm going to help you do it.
Let's Learn Together
You’ve been hacking your way through brand shoots like a soccer dad takes on Ikea— with freebie downloads and 15-second tips from TikTok ... but it isn’t working QUITE according to plan.
The only course that teaches photographers a framework-based, customizable methodology for a creative approach that grows with you.
In my proven 7-step framework, we’ll get down to business: my education style is fluff-free and hard-hitting. I'll show you how to customize my system for YOUR business & achieve up-leveled results at your very 👏🏼next 👏🏼shoot 👏🏼.
Introducing:
Think like a strategist, shoot like a marketing expert- you'll help your clients stand out by creating photographs that both embody their unique brand AND sell their services.
Walk into every session CONFIDENT you're going to thrill your client, resulting in raving fans, referrals, and repeat clients (my fave!).
Craft a creative roadmap that's 100% tailored to each client- you can stop stressing over whether or not the Pinspiration Fairy will show up. You'll be on your A-game, every time.
Raise your prices. There, I said it. I've had numerous students graduate from BPA and go on to increase their rates and book their highest collection to date.
After finishing Brand Photography Academy, you'll be able to...
I'm in! Show me how to sign up!
You leave your sessions feeling flat and unfulfilled- you know there's more that could have been done to make the session a success, but you're not clear on WHAT that is.
You're frustrated by clients who don't seem to know their own brands- how are you supposed to capture one-of-a-kind photographs if your client isn't even clear on their own brand identity?
You have no idea how to price your services, which means you often end up underpaid and overworked, and run the risk of resenting your clients because you're not sure how to best run your own business.
Your shoots consistently run behind because of a lack of organization, and your clients seem to be unclear as so what's ACTUALLY included in a brand session- is it head shots? Lifestyle photos? Product photography? Who knows!
Listen, I believe that FLUFF is only good in marshmallow form. Here’s how to know if this course is a good fit for where you’re at:
I’m one of those people who’ll tell it to you straight if I don’t think you need what I’m selling.
If you’re a branding photographer who already has a solid roster of clients under your belt, whose system runs like a well-oiled machine, and who’s already confident in your track record of capturing images that make your creative heart sing and help your clients stand out + sell more... my friend? You probably don’t need this course!
Q: I’ve been shooting branding photography for a while now… is this going to be too “elementary” for me?
A: I led a small group of beta students through the material before releasing it as a course, and I purposefully chose students with a wide variety of experience- from “I haven’t shot my first branding client yet” to “I’ve been doing this for a few years now, but something’s still missing.” If you’re looking for a better method that produces more creative, strategy-based results for your clients than your current approach, this is for you. The content inside the course goes beyond just the basics, teaching you how to plan for mature images that take your brand sessions to the next level.
Q: Wait, but what if I’ve NEVER shot a branding session? Is this going to be too advanced??
A: Nope! I’ll walk you through my ENTIRE process, from what to include on your contact page to how to pitch your dream clients- consider this an in-depth crash course that’ll give you a solid, lock-step process so you can hit the ground running with your very first client. Yo go, Glen Coco.
Q: I’m nervous about the investment- is there a payment plan?
A: You know it! You can save a bit by paying in full today, or split it into three payments of $179, paid over three months.
Q: Will you teach me how to use my camera?
A: Brand Photography Academy focuses on the strategy and business of branding photography- while you will get insight into what’s in my gear back and a peek at my settings during the BTS video, *this is not a technical course!* You’ll need a thorough working knowledge of your gear in order to get the full value of this course.
Q: Ok, so what if I have questions as I walk through the course?
A: I got you covered! I’ll be answering questions from our students in a members-only group INSIDE the course (read: not a FB group, so you don’t have to worry about logging on to ask a question and getting distracted by those photos of your cousin’s baby). I don’t offer any sort of mentoring, so this group is the BEST way to get those answered by yours truly.
Q: I’ve been shooting weddings and portraits for a while now, why is branding any different?
A: Brand photography requires that you shift from thinking like a relationship documentarian to planning like a strategist. Forcing brand portraits through the same approach as weddings will almost guarantee that you miss the mark, and fail to capture photographs that help your clients stand out and attract their dream audience members.
Q: Is this for personal brands, commercial brands, or both?
A: I work exclusively with small businesses, some who are categorized as “personal brands,” others who aim to keep the business at the center instead. BPA does not teach on product photography or working with large name-brands, but instead focuses on the ins and outs of working with small businesses, including solopreneurs and small teams.
Q: Can I sign up anytime?
A: Nope. Registration is only open to new students until September 15th- after that, it’s going back in the vault until next Spring, at the earliest. If you know you want in, I wouldn’t sleep on this one!
A few FAQs for you, because you and I?
We’re both the type to ask questions!
It comes down to this- are you ready to dream up & shoot creative branding photos that get your clients noticed?
Q: I’ve been shooting branding photography for a while now… is this going to be too “elementary” for me?
A: I led a small group of beta students through the material before releasing it as a course, and I purposefully chose students with a wide variety of experience- from “I haven’t shot my first branding client yet” to “I’ve been doing this for a few years now, but something’s still missing.” If you’re looking for a better method that produces more creative, strategy-based results for your clients than your current approach, this is for you. The content inside the course goes beyond just the basics, teaching you how to plan for mature images that take your brand sessions to the next level.
Q: Wait, but what if I’ve NEVER shot a branding session? Is this going to be too advanced??
A: Nope! I’ll walk you through my ENTIRE process, from what to include on your contact page to how to pitch your dream clients- consider this an in-depth crash course that’ll give you a solid, lock-step process so you can hit the ground running with your very first client. Yo go, Glen Coco.
Q: I’m nervous about the investment- is there a payment plan?
A: You know it! You can save a bit by paying in full today, or split it into three payments of $179, paid over three months.
Q: Will you teach me how to use my camera?
A: Brand Photography Academy focuses on the strategy and business of branding photography- while you will get insight into what’s in my gear back and a peek at my settings during the BTS video, *this is not a technical course!* You’ll need a thorough working knowledge of your gear in order to get the full value of this course.
Q: Ok, so what if I have questions as I walk through the course?
A: I got you covered! I’ll be answering questions from our students in a members-only group INSIDE the course (read: not a FB group, so you don’t have to worry about logging on to ask a question and getting distracted by those photos of your cousin’s baby). I don’t offer any sort of mentoring, so this group is the BEST way to get those answered by yours truly.
Q: I’ve been shooting weddings and portraits for a while now, why is branding any different?
A: Brand photography requires that you shift from thinking like a relationship documentarian to planning like a strategist. Forcing brand portraits through the same approach as weddings will almost guarantee that you miss the mark, and fail to capture photographs that help your clients stand out and attract their dream audience members.
Q: Is this for personal brands, commercial brands, or both?
A: I work exclusively with small businesses, some who are categorized as “personal brands,” others who aim to keep the business at the center instead. BPA does not teach on product photography or working with large name-brands, but instead focuses on the ins and outs of working with small businesses, including solopreneurs and small teams.
Q: Can I sign up anytime?
A: Nope. Registration is only open to new students until September 15th- after that, it’s going back in the vault until next Spring, at the earliest. If you know you want in, I wouldn’t sleep on this one!
A few FAQs for you, because you and I?
We’re both the type to ask questions!
NEXT
It comes down to this- are you ready to dream up & shoot creative branding photos that get your clients noticed?
THE REVIEWS ARE IN:
“The content that you receive from this course is worth WAY more than the price tag. The education in this course is outstanding and very in-depth. You will learn so much about how to shift your mindset during branding shoot preparation and how to go in to each session feeling confident and prepared. ”
Corinne Isabelle
“Just. Do. It. You really won’t regret it. I have gotten so much out of this process that I feel like I know my own business and brand better. ”
Stephanie Foster
“You will surely not be disappointed. This course overdelivers on everything you need to know and is really fun! Just jump in!”
Mary Menger
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A guide to help you answer your clients' biggest questions before they even ask!
(InDesign Template Only)
$149.00
The Client Welcome Guide Template
Brand Photographers
Module 1 | Brand Identity Basics ($197 value)
Module 2 | Booking & Onboarding ($297 value)
Module 3 | Storylines & Shot Lists ($297 value)
Module 4 | Pre-Shoot Planning ($197 value)
Module 5 | The Shoot Day ($297 value)
Module 6 | Post-Shoot Workflow ($197 value)
Module 7 | Pitching & Social Selling ($297 value)
Available for $497, or three payments of $179
$4,142 Value
Let's Do This Thing, Abby!
+ Two BTS videos of Brand Shoots ($1500 value)
+ Pre-shoot questionnaire ($129 value)
+ Post-shoot questionnaire ($49 value)
+ Home Base Doc + Research Tracker ($197 value)
+ Shot List Brainstorm Worksheet ($97 value)
+ BONUS: Production Binder Template ($97 value)
+ BONUS: 32 Prompts for Social Selling ($97 value)
+ BONUS: Styling Lesson with Katherine Bignon ($197 value)
These Lessons
+ These Amazing Resources
$997